AlphoConsultancy

Retail & Ecommerce

Scaling a Retail Marketplace to Hundreds of Vendors

A regional retail marketplace needed to onboard independent sellers without turning support and payouts into a manual bottleneck.

This is an illustrative engagement scenario describing the type of work Alpho does, not a case study of a named client.
Next.jsLaravelPostgreSQLStripe Connect

Challenge

The existing storefront had no concept of multiple vendors — every product, payout, and invoice had to be handled manually by a small ops team, which capped how many sellers the business could realistically onboard.

Solution

We rebuilt the storefront as a headless Next.js frontend over a Laravel commerce backend, adding vendor onboarding, split payments, per-vendor inventory, and automated GST-compliant invoicing.

Outcome

Vendor onboarding moved from a manual, support-heavy process to a self-serve flow, and payout reconciliation that used to take the ops team most of a week now runs automatically.

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